In my first article in this series, I established the critical importance for every sales leader to have effective sales reporting, analytics and eventually advanced analytics. In this article, I will firstly explore building data culture and literacy, and what benefits can be gained by a more data-driven decision-making approach. This relates to the fact that […]
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Use analytics to set sales targets that are on point
Whether we know it or not, we are all in sales, from the first line ambassador of the business − the receptionist − through to the CFO and CEO… everybody in the organisation. Without sales there are no customers, no revenues, hence no profit − essentially no business. Sales truly fuel every function of the […]
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